The objective of this paper is to present a method from categorizing the consumer requirements to the design of a consumer product. This method proposes the process for the selection of optimal physical embodiments that satisfy consumers' needs by incorporating conjoint analysis, quality function deployment and Suh's principle of product design. An empirical study of the tea drink was employed to validate our proposals.
關聯:
Journal of International Marketing and Marketing Research, 24(1), 23-33
