勤益科大機構典藏:Item 987654321/2700
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    題名: Proposed Method for the Design of Consumer Products
    作者: Wu, Couchen
    Wu, Shwu-Ing
    日期: 1999-02
    上傳時間: 2009-08-18 14:01:47 (UTC+8)
    出版者: European Marketing Association
    摘要: The objective of this paper is to present a method from categorizing the consumer requirements to the design of a consumer product. This method proposes the process for the selection of optimal physical embodiments that satisfy consumers' needs by incorporating conjoint analysis, quality function deployment and Suh's principle of product design. An empirical study of the tea drink was employed to validate our proposals.
    關聯: Journal of International Marketing and Marketing Research, 24(1), 23-33
    顯示於類別:[企業管理系(所)] 【企業管理系所】期刊論文

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