勤益科大機構典藏:Item 987654321/2701
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    Please use this identifier to cite or link to this item: http://ir.lib.ncut.edu.tw/handle/987654321/2701


    Title: The Influence of Learning on Brand Switching
    Authors: Wu, Couchen;Wu, Shwu-Ing
    Date: 1998-06
    Issue Date: 2009-08-18 14:07:57 (UTC+8)
    Publisher: European Marketing Association
    Abstract: In this article, after studying the airline market in the Asia-Pacific area, we find that the influence of learning is quite significant and the transition matrixes which involve brand-loyalty and brand-switching probabilities can be estimated by matrix-type linear regression function.
    Relation: Journal of International Marketing and Marketing Research, 23(2), 91-101
    Appears in Collections:[Department of Business Administration] 【企業管理系所】期刊論文

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