顧客關係管理、關係行銷與企業經營績效之關係探討-以台灣旅館業為例

NCUTIR > College of Management > Department of Business Administration > 【企業管理系所】博碩士論文 > Item 987654321/3133

Please use this identifier to cite or link to this item: http://ir.lib.ncut.edu.tw/handle/987654321/3133

Title:	顧客關係管理、關係行銷與企業經營績效之關係探討-以台灣旅館業為例 The relationship among customer relationship management, relationship marketing and business performance: A study of hotel industry in Taiwan
Authors:	呂建龍 Chien-Lung Lu 吳淑鶯 Shwu-Ing Wu
Contributors:	企業管理系
Keywords:	顧客關係管理關係行銷經營績效 Customer relationship management relationship marketing business operation performance
Date:	2009
Issue Date:	2009-10-01 10:10:33 (UTC+8)
Appears in Collections:	[Department of Business Administration] 【企業管理系所】博碩士論文

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