勤益科大機構典藏:Item 987654321/3554
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    Please use this identifier to cite or link to this item: http://ir.lib.ncut.edu.tw/handle/987654321/3554


    Title: 部落格廣告呈現方式對廣告效果之影響
    Authors: 江珮誼
    蔡政剛
    吳淳毅
    侯柏全
    指導老師：賴建榮老師
    Contributors: 勤益科技大學流通管理系
    Date: 2010
    Issue Date: 2010-09-21 11:47:00 (UTC+8)
    Abstract: 近年來網路頻寬與設備成本急速下降，寬頻普及度逐年成長，使得全球寬頻用戶數大幅提升，隨著網際網路之發展成熟，上網人口急遽增加，進而帶動網路廣告的發展。身為網路大國的台灣，根據資策會FIND「我國網際網路用戶數調查」所估算的統計資料指出，在2009年6月底止，我國經常上網人口達1,060萬人，網際網路連網應用普及率為46%。
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