勤益科大機構典藏:Item 987654321/5917
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 2928/5721 (51%)
造访人次 : 373629      在线人数 : 215
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://ir.lib.ncut.edu.tw/handle/987654321/5917


    题名: The Impact of Physical Environment and Regional Image on Tourist’s Experiential Values and Feelings - An Example of Nanzhuang Area in Taiwan
    作者: Shwu-IngWu, Li Chia Huang
    贡献者: 圖書館
    关键词: physical environment
    regional image
    experiential value
    satisfaction
    trust
    commitment
    日期: 2015
    上传时间: 2016-10-19 13:30:53 (UTC+8)
    摘要: With the booming global tourism activities, many countries around the world are actively promoting regional
    tourism. Thus, understanding the tourists’ needs is important in developing tourism promotion strategies. With
    Nanzhuang Township, Miaoli County as the case study, this paper discusses the influence of the two
    independent variables, the tangible physical environment and the intangible regional image, tourists’ experiential
    value and the feelings after tourism. This study conducted a questionnaire survey on tourists who have visited
    Nanzhuang Township, Miaoli County, by convenience sampling, in order to construct the model of regional
    experience marketing effect. A total of 743 effective samples were retrieved. After analysis by structural
    equation modeling (SEM), it is found that: (1) the physical environment has a positive and significant influence
    on the tourists’ experiential value; (2) regional image has a positive and significant influence on the tourist’s
    experiential value; (3) the experiential value has a positive and significant influence on satisfaction; (4)
    satisfaction has a positive and significant influence on trust and commitment; (5) trust has no significant
    influence on commitment. Regarding the two independent variables, regional image has more influence. In
    addition, after comparing the group models by clustering with the high and low frequency of the number of visits,
    it is found that there are some differences between the high frequency group and the low frequency group, where
    the regional image of the high frequency group has a greater influence on the experiential value and the physical
    environment of the low frequency group has a greater influence on the experiential value. The findings can serve
    as reference for the local government and the tourism operators to develop regional marketing strategies.
    關聯: International Journal of Business and Management; Vol. 10, No. 11; 2015
    显示于类别:[企業管理系(所)] 【企業管理系所】期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    The Impact of Physical Environment and Regional Image on Tourist’s Experiential Values and Feelings - An Example of Nanzhuang Area in Taiwan.pdf229KbAdobe PDF1339检视/开启


    检视Licence

    在NCUTIR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈