 |
English
|
正體中文
|
简体中文
|
全文筆數/總筆數 : 2928/5721 (51%)
造訪人次 : 372818
線上人數 : 248
|
|
|
資料載入中.....
|
請使用永久網址來引用或連結此文件:
http://ir.lib.ncut.edu.tw/handle/987654321/5931
|
| 題名: | The Benefits and Values of Green Lifestyle Consumers |
| 作者: | Yu-Ling Lin, Hong-Wen Lin |
| 貢獻者: | 圖書館 |
| 關鍵詞: | green lifestyle
green product
means-end chains
values |
| 日期: | 2015 |
| 上傳時間: | 2016-10-19 14:46:48 (UTC+8) |
| 摘要: | Governments have been educating and encouraging their citizens to take part in green lifestyles, which essentially involve becoming “green citizens” through purchasing green products. This study aims to explore the “green lifestyle” that has been promoted for many years now in order to identify the values and benefits that
consumers stand to gain when buying green products in their effort to adopt green lifestyles. For the purpose of this study, the Means-End Chains (MECs) method has been chosen as the theoretical basis to examine the attributes of green products and various consequences and individual values they derive from the consumers’
perspective. From the study, we found that consumers emphasize green product attributes including Reusable, Energy Saving Design, Eco-Friendly Material, Natural and Biodegradable. From these attributes, consumers arrive at the consequences of Reduce Expenses, Promote Eco-Friendly Awareness, Promote Physical and Mental Health, Reduce Energy Consumption, Protect the Earth, Time Saving and Convenient, Reduce Environmental Protection and Effective Use of Resources in pursuit of terminal values including Fun and Enjoyment of Life, Sense of Security, Sense of Accomplishment, Self-Realization and Sense of Belonging. |
| 關聯: | International Journal of Marketing Studies; Vol. 7, No. 1; 2015 |
| 顯示於類別: | [企業管理系(所)] 【企業管理系所】期刊論文
|
文件中的檔案:
| 檔案 |
描述 |
大小 | 格式 | 瀏覽次數 |
|---|
| The Benefits and Values of Green Lifestyle Consumers.pdf | | 627Kb | Adobe PDF | 2088 | 檢視/開啟 |
|
在NCUTIR中所有的資料項目都受到原著作權保護.
|
