The Benefits and Values of Green Lifestyle Consumers

勤益科大機構典藏 > 管理學院 > 企業管理系(所) > 【企業管理系所】期刊論文 > Item 987654321/5931

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題名:	The Benefits and Values of Green Lifestyle Consumers
作者:	Yu-Ling Lin, Hong-Wen Lin
貢獻者:	圖書館
關鍵詞:	green lifestyle green product means-end chains values
日期:	2015
上傳時間:	2016-10-19 14:46:48 (UTC+8)
摘要:	Governments have been educating and encouraging their citizens to take part in green lifestyles, which essentially involve becoming “green citizens” through purchasing green products. This study aims to explore the “green lifestyle” that has been promoted for many years now in order to identify the values and benefits that consumers stand to gain when buying green products in their effort to adopt green lifestyles. For the purpose of this study, the Means-End Chains (MECs) method has been chosen as the theoretical basis to examine the attributes of green products and various consequences and individual values they derive from the consumers’ perspective. From the study, we found that consumers emphasize green product attributes including Reusable, Energy Saving Design, Eco-Friendly Material, Natural and Biodegradable. From these attributes, consumers arrive at the consequences of Reduce Expenses, Promote Eco-Friendly Awareness, Promote Physical and Mental Health, Reduce Energy Consumption, Protect the Earth, Time Saving and Convenient, Reduce Environmental Protection and Effective Use of Resources in pursuit of terminal values including Fun and Enjoyment of Life, Sense of Security, Sense of Accomplishment, Self-Realization and Sense of Belonging.
關聯:	International Journal of Marketing Studies; Vol. 7, No. 1; 2015
顯示於類別:	[企業管理系(所)] 【企業管理系所】期刊論文

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