Recreation Benefit, Recreation Experience, Satisfaction, and Revisit Intention – Evidence from Mo Zai Dun Story Island

NCUTIR > College of Management > Department of Business Administration > 【企業管理系所】期刊論文 > Item 987654321/5939

Please use this identifier to cite or link to this item: http://ir.lib.ncut.edu.tw/handle/987654321/5939

Title:	Recreation Benefit, Recreation Experience, Satisfaction, and Revisit Intention – Evidence from Mo Zai Dun Story Island
Authors:	Yu-Hsiu Wang, Jo-Han Chiu, Jia-Yu Liou, Yu-ShiangYang
Contributors:	圖書館
Keywords:	Ecotourism recreation benefit recreation experience satisfaction revisit intention
Date:	2015-06
Issue Date:	2016-10-20
Abstract:	Ecotourism is a rapidly growing form of tourism today, because it not only benefits the Earth by conserving it, but also provides cultural and economic benefits as well. Mo Zai Dun Story Island is an ecological leisure farm which is the only area in Taiwan that has oxbow lake topography. Thus, this study uses Mo Zai Dun Story Island asan example to investigate the relationships and effects of recreation benefit, recreation experience, satisfaction, and revisit intention through a questionnaire. The research findings show that recreation benefit has a significantly positive impact on revisit intention, but it does not have an indirect impact on revisit intention via satisfaction. Additionally, recreation experience has a significantly positive impact on satisfaction. Satisfaction also has a significantly positive influence on revisit intention. Results of this study can be a reference for authorities and ecotourism practitioners in marketing ecotourism as well as in developing ecotourism programs.
Relation:	Journal of Business & Economic Policy Vol. 2, No. 2
Appears in Collections:	[Department of Business Administration] 【企業管理系所】期刊論文

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