The Impact of Bed and Breakfast Atmosphere, Customer Experience, and Customer Value on Customer Voluntary Performance: A Survey in Taiwan

勤益科大機構典藏 > 管理學院 > 企業管理系(所) > 【企業管理系所】期刊論文 > Item 987654321/5942

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题名:	The Impact of Bed and Breakfast Atmosphere, Customer Experience, and Customer Value on Customer Voluntary Performance: A Survey in Taiwan
作者:	Chen, Jui-Lung
贡献者:	圖書館
关键词:	atmosphere customer experience customer value customer voluntary performance structural equation modeling
日期:	2015
上传时间:	2016-10-20 09:43:36 (UTC+8)
摘要:	This study aimed to explore the relationship between bed and breakfast (B&B) atmosphere, customer experience, customer value, and customer voluntary performance. A survey targeted at B&B lodgers in Taiwan was launched and a theoretical hypothesis model was examined using confirmatory factor analysis, reliability analysis, and structural equation modeling. The research results showed that the B&B atmosphere had a positive influence on customer experience and customer value. Furthermore, customer experience was positively correlated with customer value and customer voluntary performance. Finally, some strategic suggestions on the operation and management of B&B enterprises were provided in this paper.
關聯:	Asia Pacific Journal of Tourism Research, 20(5), 541-562
显示于类别:	[企業管理系(所)] 【企業管理系所】期刊論文

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