An Empirical Study the Effects of Language Factors on Web Site Use Intention

NCUTIR > College of Electrical Engineering and Computer Science > Department of Electronic Engineering > 【電子工程系所】期刊論文 > Item 987654321/6530

Please use this identifier to cite or link to this item: http://ir.lib.ncut.edu.tw/handle/987654321/6530

Title:	An Empirical Study the Effects of Language Factors on Web Site Use Intention
Authors:	賴雲龍
Contributors:	電子工程(學)系
Date:	2009-07
Issue Date:	2017-10-17 14:39:30 (UTC+8)
Abstract:	Based on the research model, language anxiety, prior non-native language experience, Internet self-efficacy and language self-efficacy are analyzed for the intention to use non-native language commercial web sites, respectively. Prior non-native language experience has affected language anxiety, language self-efficacy and intention to use non-native language commercial web sites, respectively. By the same token, whether or not Internet self-efficacy and language self-efficacy affected by language anxiety is also examined. A valid sample of 418 undergraduates was tested in this study. Path analysis results fully supported the model tested. These results suggest that language anxiety, prior non-native language experience, language self-efficacy and Internet self-efficacy have an effect on the intention to use non-native language commercial web sites. Prior non-native language experience has significantly affected language anxiety, language self-efficacy and the intention to use the non-native language commercial web sites, respectively. Furthermore, language anxiety has significantly affected language self-efficacy and Internet self-efficacy, respectively. Educational research and practitioner implications are provided at the end of the paper.
Relation:	HCI International 2009
Appears in Collections:	[Department of Electronic Engineering] 【電子工程系所】期刊論文

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