Are we after the same thing? Differences among different MMORPGs players

NCUTIR > College of Management > Department of Business Administration > 【企業管理系所】期刊論文 > Item 987654321/5930

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Title:	Are we after the same thing? Differences among different MMORPGs players
Authors:	Yu-Ling Lin, Hong-Wen Lin, Ya-Cing Jhan
Contributors:	圖書館
Keywords:	means-end chain laddering method MMORPGs group difference
Date:	2015
Issue Date:	2016-10-19 14:41:59 (UTC+8)
Abstract:	Massively Multiplayer Online Role-playing Games (or MMORPGs) have propelled the vibrant development for the gaming industry and satisfied gamers’ desire to play and assume the roles of various virtual characters. In order to explore the differences between the terminal values for different player groups, this study has adopted Means-end Chains theory as the basis for this study and opted for soft laddering as the tool for in-depth interviews to analyze the significance of “game attribute – consequence benefits – terminal values” paths for different player groups. For the purpose of this study, 60 players have been separated into different groups according to their gender, level of education, method of consumption, extent of play and so forth in order to determine the differences in their values. Results of this study revealed that the attributes and consequences for different player groups varied significantly, with Fun and Enjoyment of Life, Warm Relationships with Others, Sense of Accomplishment and Security being the terminal values pursued by the different player groups. This reflects the fact that MMORPGs offer experiences of fun and joy for gamers and also suggest that players want more out of their games.
Relation:	Journal of Management and Strategy Vol. 6, No. 1; 2015
Appears in Collections:	[Department of Business Administration] 【企業管理系所】期刊論文

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