Does Internet Information Influence Fund Investors’ Purchase Intention?

NCUTIR > College of Management > Department of Business Administration > 【企業管理系所】期刊論文 > Item 987654321/5935

Please use this identifier to cite or link to this item: http://ir.lib.ncut.edu.tw/handle/987654321/5935

Title:	Does Internet Information Influence Fund Investors’ Purchase Intention?
Authors:	Wang, Ya-Hui
Contributors:	圖書館
Keywords:	Information Richness Perceived Quality Perceived Risk Perceived Value Purchase Intention
Date:	2015
Issue Date:	2016-10-19 16:11:27 (UTC+8)
Abstract:	The Internet is now one of the most opular channels for investors to acquire investment related information. It raises a question: Will Internet information richness increases mutual fund investors’ perceived quality and decreases their perceived risk, which in turn influences investors’ perceived value and purchase intention? This paper investigate the relationships between Internet information richness, perceived quality, perceived risk, perceived value, and purchase intention through a questionnaire format. Results of his study can provide a reference for Internet information providers and mutual fund investors. Limitations and suggestions for future research are also provided.
Relation:	Review of Business and Finance Studies Vol. 6, No. 2, 2015, pp. 11-19
Appears in Collections:	[Department of Business Administration] 【企業管理系所】期刊論文

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