Does Internet Information Influence Fund Investors’ Purchase Intention?

勤益科大機構典藏 > 管理學院 > 企業管理系(所) > 【企業管理系所】期刊論文 > Item 987654321/5935

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题名:	Does Internet Information Influence Fund Investors’ Purchase Intention?
作者:	Wang, Ya-Hui
贡献者:	圖書館
关键词:	Information Richness Perceived Quality Perceived Risk Perceived Value Purchase Intention
日期:	2015
上传时间:	2016-10-19 16:11:27 (UTC+8)
摘要:	The Internet is now one of the most opular channels for investors to acquire investment related information. It raises a question: Will Internet information richness increases mutual fund investors’ perceived quality and decreases their perceived risk, which in turn influences investors’ perceived value and purchase intention? This paper investigate the relationships between Internet information richness, perceived quality, perceived risk, perceived value, and purchase intention through a questionnaire format. Results of his study can provide a reference for Internet information providers and mutual fund investors. Limitations and suggestions for future research are also provided.
關聯:	Review of Business and Finance Studies Vol. 6, No. 2, 2015, pp. 11-19
显示于类别:	[企業管理系(所)] 【企業管理系所】期刊論文

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