The Effects of Service Utility, Security, Trust and Satisfaction on Weblog Social Site Dependency for Young Adults in Taiwan

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Title:	The Effects of Service Utility, Security, Trust and Satisfaction on Weblog Social Site Dependency for Young Adults in Taiwan
Authors:	楊惠貞
Contributors:	資訊管理(學)系
Date:	2011-09
Issue Date:	2017-12-17
Abstract:	The expectation-confirmation theory with constructs of trust and perceived security is used to examine the factors affecting weblog social site dependency using 636 college students as the sample. As expected, the results of the structural equation model showed that service utility has a positive influence on trust, but the perceived security has no significant effect on trust. Trust, perceived security and service utility have separate positive impacts on satisfaction. Furthermore, perceived security, service utility, satisfaction and trust have separate positive effects on weblog social site dependency. Implications for weblog social site providers, weblog site designers, and academic researchers are also included at the end of the paper.
Relation:	International Journal of Information and Communication Technology
Appears in Collections:	[Graduate Institute of Innovation and Technology Management] 【研發與科技管理研究所】期刊論文

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