The Effects of Service Utility, Security, Trust and Satisfaction on Weblog Social Site Dependency for Young Adults in Taiwan

勤益科大機構典藏 > 管理學院 > 研發與科技管理研究所 > 【研發與科技管理研究所】期刊論文 > Item 987654321/6780

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://ir.lib.ncut.edu.tw/handle/987654321/6780

题名:	The Effects of Service Utility, Security, Trust and Satisfaction on Weblog Social Site Dependency for Young Adults in Taiwan
作者:	楊惠貞
贡献者:	資訊管理(學)系
日期:	2011-09
上传时间:	2017-12-17
摘要:	The expectation-confirmation theory with constructs of trust and perceived security is used to examine the factors affecting weblog social site dependency using 636 college students as the sample. As expected, the results of the structural equation model showed that service utility has a positive influence on trust, but the perceived security has no significant effect on trust. Trust, perceived security and service utility have separate positive impacts on satisfaction. Furthermore, perceived security, service utility, satisfaction and trust have separate positive effects on weblog social site dependency. Implications for weblog social site providers, weblog site designers, and academic researchers are also included at the end of the paper.
關聯:	International Journal of Information and Communication Technology
显示于类别:	[研發與科技管理研究所] 【研發與科技管理研究所】期刊論文

文件中的档案:

没有与此文件相关的档案.

检视Licence

在NCUTIR中所有的数据项都受到原著作权保护.