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    Items for Author "Wu, Shwu-Ing" 

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    Showing 23 items.

    Collection Date Title Authors Bitstream
    [企業管理系(所)] 【企業管理系所】期刊論文 2015 The Interference Effect of Perceived CSR on Relationship Model of Brand Image Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2015 Construction and Comparison of Relationship Models of Urban Tourism Development Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2015 Effect of Green Consumption Perception Degree on Relationship Model of Green Consumption Behavior Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2008-06 The Relationship Structure Comparison of Internet Advertising Effects on Different Product Involvement Clusters Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2008-04 A performance evaluation model of CRM on non-profit organisations Wu, Shwu-Ing; Hung, Jr-Ming
    [企業管理系(所)] 【企業管理系所】期刊論文 2008 Influential factors and relational structure of Internet banner advertising in the tourism industry Wu, Shwu-Ing; Wei, Pao-Lien; Chen, Jui-Ho
    [企業管理系(所)] 【企業管理系所】期刊論文 2007-09 The Performance Measurement of Cause-Related Marketing by Balance Scorecard Hung, Jr-Ming; Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2007-06 Comparison of brand extension effect based on different consumer decision-making styles Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2007-06 A Study of the Online Advertising Effect on Consumers based on Different Influence Factor Clusters Wu, Shwu-Ing; Liu, Ping-Liang
    [企業管理系(所)] 【企業管理系所】期刊論文 2007 The influence of personal character on information communication and activity effect —An examination of non-profit cultural activities Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2006-06 The Impact of Feeling, Judgment and Attitude on Purchase Intention as Online Advertising Performance Measure Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2006 A comparison of the behavior of different customer clusters towards Internet bookstores Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2005-06 The Impact of Attitude, Subjective Norm and Involvement on Online Behavioral Intention: A Structural Model Examination Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2003 The relationship between consumer characteristics and attitude toward online shopping Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2003 The Influence Factors of Online Attitude and Behavior Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2002 Internet Marketing Involvement and Consumer Behavior Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2001 Benefit Segmentation: An Empirical Study for On-Line Marketing Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2001 An Experimental Study on the Relationship between Consumer Involvement and Advertising Effectiveness Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2001 A Study of Brand Preference and Loyalty on the Taiwan to Singapore Air Route Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 2000 A New Segmentation Variable for Product Design—Functional Requirement Wu, Shwu-Ing; Wu, Cou-chen
    [企業管理系(所)] 【企業管理系所】期刊論文 1999-02 Proposed Method for the Design of Consumer Products Wu, Couchen; Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 1998-06 The Influence of Learning on Brand Switching Wu, Couchen; Wu, Shwu-Ing
    [企業管理系(所)] 【企業管理系所】期刊論文 1998 A Proposed Method for the Development of Marketing Mix of the Tea Drink Market Wu, Couchen; Wu, Shwu-Ing

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