The Internet is now one of the most opular channels for investors to acquire investment related information. It raises a question: Will Internet information richness increases mutual fund investors’
perceived quality and decreases their perceived risk, which in turn influences investors’ perceived value and purchase intention? This paper investigate the relationships between Internet information richness, perceived quality, perceived risk, perceived value, and purchase intention through a questionnaire format.
Results of his study can provide a reference for Internet information providers and mutual fund investors.
Limitations and suggestions for future research are also provided.
關聯:
Review of Business and Finance Studies Vol. 6, No. 2, 2015, pp. 11-19
